My role
Student in branding class
The challenge
Sometimes I found that there is no place for sensitive children to play inside. All the inside playgrounds are very noisy and with too many stimuli.
Nowadays, awareness of autism and sensory dysregulation is on the rise, including our knowledge of ADHD. And so it was clear to me that a network of calm playgrounds should be set up suitable for all children, and especially for children with difficulties.
Solution
The playground I designed was built in Montessori style, using natural materials and soft colors. It will have a quantity limit, and calm music suitable for children. There will be options for activities and sessions with talented instructors.
The goal – that every parent and child leaves calm and happy.
The logo that includes the word chill in Hebrew with a raccoon tail, in happy but natural colors. In branding I used a figure I illustrated, a raccoon, a relatively calm animal but with a playful look. And the design language included a natural terrazzo and an element of vegetation to emphasize the serenity and naturalness of the place.
Design system
