Stage 1: Empathize
The grocery list is messy and unorganized when we go shopping.
It is especially problematic when people have a partner who writes the list for them; if it is Handwritten, and we did not always understand exactly what the writer meant.
Stage 2: Define
The Persona
Colin Cruz
“Honey, What is it heavy cream?”
Age 35 old
Work Lawyer
Lives Tel Aviv
Bio
Colin is 35 years old and lives in Tel Aviv. He work as a lawyer in a big firm. Married, and is hobbies is to cook and to run.
Goals:
A good shopping experience is one that is organized.
His wife and he are looking for a convenient and fast way to create a shopping list together.
Love to see his list categorized.
Tech:
Internet •••
Social Media •
Gadget •••
Early Adopter •
Frustrations:
He always loses his writing list when he goes to the grocery store.
The list isn’t organized like the grocery store’s, so he sometimes forgets items.
Stage 3: Ideate
Our solution is a basic web page, where you can write the groceries.
- The list will be automatically sorted and categorized.
- An easy-to-read and tidy WhatsApp message is created by converting the list into a readable and tidy format.
- There is an option to collaborate and an option to create task lists.
Conclusion
Today, I use this app myself regularly, and we have over two hundred regular users. We keep working on improving the design and other upgrades, to make sure the users will enjoy upgraded and fun shopping lists.
Stage 4: Prototype
